Press Release: WILMINGTON, MASS. (May 8, 2012) – Lilliputian Systems Inc. (LSI), a developer of portable power products for consumer electronics, is pleased to announce that it has signed a strategic partnership agreement with Brookstone, Inc. (Brookstone), a multichannel lifestyle retailer and innovative product development company, to launch LSI’s initial product, a revolutionary portable charger for power hungry consumer electronics.
Under the terms of the agreement, Brookstone will be the first retail launch partner for LSI’s portable charging system. Brookstone will be responsible for the marketing, promotion, distribution and sale of the product through their various distribution channels such as catalog, Brookstone.com, and retail stores including airport and mall locations. Lilliputian will be responsible for the product design, development, and manufacturing. The product will be branded and sold under the Brookstone® brand.
"Today's Smartphones use much more power, increasing the need for a more efficient way to recharge when on the go," said Steven Schwartz, Vice President of Merchandising and Product Development at Brookstone. "Lilliputian's groundbreaking technology provides power, wherever and whenever you need it. This breakthrough aligns well with our commitment to innovative solutions that make life easier."
The stand-alone, portable, lightweight, “plug-less charger” product will charge and power billions of Consumer Electronics (CE) devices that subscribe to the USB standard. (e.g. smart phones, mobile handsets, MP3 music/video players, digital cameras, etc.). It provides several weeks of “always available” Personal Power™ to the user from a single recyclable cartridge. Lasting significantly longer than alternative solutions and costing much less than primary spare batteries, the portable power system offers a compelling value proposition and unparalleled mobility and freedom (from wall outlets) for consumers with power hungry smart phones. Additionally, the system can be used for multiple devices, significantly reducing the need for consumers to travel with cables and power adapters. The product has been approved for carry-on and use for regular commercial aircraft abroad by the UN International Civil Aviation Organization (ICAO) and domestically by The U.S. Department of Transportation, offering a superior, convenient solution to the myriad of CE power challenges faced by today’s user.
“We are happy to announce our first strategic go-to-market partnership agreement with Brookstone,” said Ken Lazarus, Lilliputian CEO. “Brookstone’s widespread distribution, brand recognition and reach to our targeted customer base are world-class and we are certain this will be a successful partnership. Together with Brookstone, we look forward to providing customers with a real solution to the challenge of keeping today’s mobile CE devices powered.”
“Countless surveys, focus groups and research reports have shown that current and near-term battery technologies are incapable of satisfying the growing consumer demand for portable power – a fact that any smartphone user already knows,” said Mouli Ramani, Vice President of Marketing and Business Development, Lilliputian Systems. “This new power system will transform how consumers use their CE devices; they will never have to hunt for a wall outlet or run out of power midday again. It’s like having a plug in your pocket”
Brookstone and Lilliputian will make a formal product announcement in the coming months.
Friday, May 25, 2012 at 10:45PM 
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