One of the projects that I am currently working with is the integration of communication between all of the sites that I work with to get our message out. I have integrated several application so that I don’t have to publish to quite as many site individually but it is still a chore to easily get all of the things that I am working on out there to the different places that people are following us are using.
Why do I care? If you are taking the time to publish and you think that the information you are publishing is something that your public wants to read and follow than you want to make sure that you make it as easy for them to do so as possible. By publishing to many different communications systems, whether it is your primary blog or something as simple as Twitter you want to try to drive people back to you. Google’s product hints at being able to do this easily and even take it a step further and make the communications more interactive as well as making them as public or secure as you desire. Any tool that can give you these capabilities is well worth a second look.